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Exploring narratives behind products, brands, and the people they serve.

01 // Brand Film

Levi's

The journey had begun exactly as planned, but not everyone was feeling it.

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02 // Ad Campaign

JCB

Where joy has always belonged.
A new era of prosperity begins.

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03 // Launch Film

Ironwood Pizzeria

A mark of craftsmanship, proving that good things take fire, not time.

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Director's Statement

A Frame of Exploration

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Narrative is one of humanity's oldest cognitive frameworks for organizing experience. When applied with honesty and human insight, it enables brands to communicate not only what they do, but why their existence matters within a broader social and cultural context.

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Have a story to tell?

Let's collaborate on a project that explores the depth of human nature.

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